Sunday, August 31, 2014

Chile

Yes.

A fictionalized account of the TV campaign mounted to get rid of Pinochet after 15 years of brutal dictatorship. While the film rightly celebrates the courage of the ad exec who orchestrated the style and tone of the ads used it was disconcerting for me to see him use the same mindless, happy-pictures nonsense used to sell hair coloring. With aggravating jingles.

So we end up with one brave, canny guy and a nation of imbeciles. Not very reassuring.

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