Art & Copy

documentary

This was an hour and a half feature doc on how wonderful advertising is.

Huh?

No questioning of why ads are needed to create unnecessary desires, how it originated in the 1920's to deal with the 'problem' of surplus production, no notion that it is inherently and irremediably deceptive no matter how clever or creative the concepts/images used. In short this doc suffered from all the faults of advertising itself...slick and superficial signifying nothing.

Is this what they mean by navel-gazing?

Nice job guys.

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