Friday, July 16, 2010

Helvetica

documentary

Fascinating piece on a typeface. Who knew? Turns out that such a thing has planetary sociological significance and can be seen as emblematic of the time.

Clean, unadorned, sans-serif, readable. What's not to like?

Lots and lots of shots all over the world showing the ubiquity of H.

But the urge to decorate, to improve, to do something just a little bit different is so human, so irresistible. It won't reign forever. Nothing lasts. Or does it...?

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